Social Business Model Canvas

This video provides an Overview of the Social Business Model Canvas, introducing it as a fundamental tool for outlining a business and how its various components fit together, serving as an intermediate step between a simple idea and a formal business plan.

The course video details the nine distinct sections of the standard Business Model Canvas (developed by Osterwalder and Pigneur) and explains how they will be explored in depth throughout the rest of the series, focusing on social enterprises:

• Value Proposition: Explores what value and benefits you provide to customers. The presenter specifically discusses how to incorporate Social Value, such as providing employment for marginalized people or using environmental practices.

• Customers: Identifies the target audience and segments buying from the business.

• Relationships: Defines the type of connection you maintain with your customers (e.g., in-depth, regular relationship versus a quick transactional one).

• Channels: Describes how people discover and purchase from your business.

• Costs and Revenue: Covers how much it costs to provide the service/product and how much you can sell it for, considering factors that increase value and associated costs.

• Partners: Outlines the companies or organizations you hold long-term relationships with that help you provide or amplify your value (e.g., suppliers, other organizations).

• Activities: Details the day-to-day tasks and operations the business undertakes.

• Resources: Identifies the assets available to the business that enable its work, such as machinery, real estate, and staff expertise.

The video also stresses key concepts for effective modeling:

• Generalization: Encourage users to be generalized in their canvas, focusing on customer segments rather than specific individuals.

• Social Modifications: The series will use a modified canvas to address social business concerns, including where social value is provided, where it is created, and how to mitigate negative side effects or externalities.

• Why Model Matters: Modeling is important because it forms the foundation of the business, reveals gaps in knowledge, shows uninformed risks, and provides a clear visual for the entire team to align on.

[“The video content featured in this course is sourced from publicly available YouTube videos owned by their respective copyright holders. All video rights are retained by the original creators. Nexus Impact Lab serves purely as a curator for non-commercial educational purposes.”]